Backbone4Media – Ad Sales Management Solutions

Take Control Of Your Revenues

Your media revenue is these days spread out over many different digital channels. It’s now more important than ever to be able to instantly collect and utilize revenue data, so that you can make strategic decisions for the future. Discover the powerful Backbone4Media solutions, built for the evolving needs of the media industry. Manage all types of media campaigns in one easy-to-use platform, get more precision in your sales and improve your sales margins.

Discover Real Time Intelligence

Every media company must adapt to the concept of real time business intelligence during the transition from analog to digital focus. Digitizing could be seen as a threat to the old way of doing business, but with our platform in place it's an opportunity to give your customers more value for a higher price.

Offer Cross-media Campaigns

Create cross-media campaigns on channels like print, desktop, mobile, video, event, outdoor, etc. and we'll put all revenues in one place. We retrieve it from sources like Ad Exchange, SSP, DSP, Self-Service and Sales Network. Backbone4Media enables you to collect all channels into one order/invoice.

Use Future Ready Solutions

Modern companies need a cloud-based system that is easy to use and implement. Backbone4Media solutions is integrated with a growing number of ad servers, ERPs and financial solutions, giving you the chance to finally have full control of all aspects of your sales process.

Connect Your Existing Solutions

By integrating your other solutions to Backbone4Media you’ll have instant access to your data through our powerful platform. Our ad server partners are Adtech, Google DoubleClick For Publishers, Adition and cXense. Backbone4Media integrate with ERPs from Microsoft/Navision, Visma, Unit4 Agresso and SAP. We also partner and integrate with financing, e-signing and marketing automation solutions from for example Arvato, Scrive and Apsis.

Streamline Your Sales Process

The media industry is transitioning into automation and it’s vital that everyone adapt their processes. Move into automation and programmatic advertising too late and it’ll cause administrative overhead and lower profit margins. Backbone4Media solutions will streamline and automate your sales process today, both internally and externally. This means your sales department can focus on the important things, collaborate efficiently and sell more.

CRM

A feature-filled CRM module lets you find contacts and gather and nurture leads, all in the cloud so the whole sales department can cooperate together. Build better relationships and find better ways to engage customers!

Order Management

The sales team should focus on getting maximum fill-rate at highest price and not on unnecessary administrative tasks. Backbone4Media lets you take, track and organize requests for your media products and track statistics in real-time.

Campaign Management

Full integration with the major ad servers and ad production systems streamlines the process of campaign management. With one click inside our platform you access availability forecast and inventory status directly from the ad server providers.

Billing/Accounting

With campaigns running over several months you must be able to continuously make adjustments to them. This is of course possible on our platform! Generate invoices, fully accounted, directly in the system or through a 3rd party ERP system.

"Backbon4Media has provided us with a dynamic & future-proof solution enabling us to meet the media market of today and tomorrow in an efficient and flexible way. The team from Backbon4Media have worked continuously to understand and meet our needs, and have put in an impressive effort to excel in their delivery."

Simen Wølneberg Head of Business Development at Egmont Publishing Norway

"With Backbone4Media in place we have ONE system for all departments so now we have full control of our sellout rates as well as the invoicing process."

Mickael Carlson COO at Computer Communication AS

"As a media company with most of the current revenue from print, we feel considerably more prepared for the future media landscape with Backbone4Media in place."