Egmont Publishing Norway Live With Backbone4Media

Egmont Publishing Norway Live With Backbone4Media

At the beginning of 2016 Egmont Publishing Norway selected the Backbone4Media solution, in strong competition with major global suppliers, as the foundation to help them manage, collect and analyze all of their media revenues in one system.


In Their Words…

Egmont’s transition from ”old media” into the new media landscape required a new platform that was future ready as well as fit to manage all existing business. The main reason for choosing Backbone4Media is that it’s the most powerful platform that combines all type of media channels into ONE system for a reasonable cost.


Ole Kristian Ullereng, Commercial Director at Egmont Publishing Norway, says: “We chose Backbone4Media in competition with some major international suppliers because their platform gives us better control of our sellout rates as well as the billing process, hence providing us a much better insight in how and where our revenues come from”.


Ole Kristian Ullereng continues: “As one of the largest media companies in Scandinavia, with most of our revenues today coming from print, we feel much more secured for the future media landscape with Backbone4Media’s flexible and scalable platform in place.”


Project Timeline

The implementation project started with an analytics and design phase (2 months) where Backbone4Media resources went through all parts of the existing business pared with the management vision of the future. The next phase, the implementation project, took 6 months from start to fully implemented and approximately 100 users on-boarded on the platform.



The following integrations were implemented during the project:

  • SuperOffice (CRM)
  • Agresso (ERP)
  • Navision (ERP)
  • Google DFP (Ad Server)
  • Adtech AOL (Ad Server)
  • Integration-X/AdPoint (Creative management)
  • Targit (Reporting)
  • SAS (Reporting)

Egmont Publishing is the largest publisher of journals, magazines, comics and digital services to adults, children and adolescents. The company publishes over hundred famous brands and had in 2015 a turnover of around 1.5 billion NOK. Egmont Publishing Norway is part of Egmont – one of the largest media group with 6,600 employees and activities in 30 countries.